The MSc in Digital Marketing & Social Media is offered as a Double Degree program by our School of Management-Marketing and CITY College University of York Europe Campus

Description of the MSc. program (basic elements):

• Degree from the University of York, UK
• Degree from the Romanian-American University, Romania
• 2 years – full-time attendance, 120 ECTS
• Digital Marketing & Social Media – Study Guide
• Tuition Fees and Finances

Why choose this master program?

1. Degree from the University of York, one of the world’s top universities from UK – MA Digital Marketing and Social Media
2. Degree from the Romanian-American University, the best private university from Romania – MSc in  Digital Marketing and Social Media

Digital marketing channels have moved to the forefront of global marketing communications, creating a high industry demand for professionals with specialized skills. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.

The MA in Digital Marketing and Social Media focuses on digital marketing and social media communications channels within a strategic marketing context. The program balances theoretical knowledge and its practical application in the field.

Apart from providing core knowledge in strategic marketing, advertising and sales and on-line consumer behaviour, the students will acquire this specialist knowledge and skills. This knowledge and skills in digital marketing communications, digital marketing analytics and social media marketing which will afford them an advantage when seeking employment within the field.

The program will remain contemporary and take account of ever changing market conditions and innovation in digital and social media through embedded research and practitioner insight.

The program is aimed primarily at young graduates with or without a related degree and young marketing professionals wishing to improve their skills and professional qualifications in digital and social media.

The program aims to:

1. Provide students with core and specialized knowledge, understanding and skills in digital and social media marketing to address current and future industry requirements
2. To provide students with an understanding of the organizational and environmental context in which digital marketing and social media will be implemented and managed
3. Develop subject specific and key transferable skills which enable them to work in digital and social media marketing, but also to work effectively with professionals from other disciplines
4. To develop the students’ capacity to identify and analyze marketing problems, challenges, opportunities  and suggest alternative rational courses of action through the use of new media

Graduates of this program will be able to:

1. Demonstrate relevant knowledge of digital and social media marketing, the associated technologies, its management and the environment in which it is applied and managed.
2. Apply the appropriate techniques to enable a detailed assessment of relevant digital and social media marketing related issues and be able to develop a data-driven marketing strategy
3. Demonstrate a critical awareness of current issues in digital and social media marketing which is informed by leading edge research and practice in the field.
4. Demonstrate an understanding of how social media influences marketing and be able to use various social media channels to publish and disseminate relevant branded content in order to engage audiences and to increase social impact, influence, and value.
5. Identify the main difference between traditional consumer behaviour and the online one and be able to apply knowledge about the latter in understanding the needs of on-line customers.
6. Demonstrate an understanding how predictive analytics is used in digital marketing to evaluate the past and provide an assessment of future actions and know which tools to use
7. Develop a successful web presence for a business or organization by using the most effective web tools & platforms 
8. Identify, design and independently investigate a significant problem in the relevant domains deploying ethically responsible and appropriate research methods to present a substantial, in depth critical analysis and evaluation of the findings.

Employability skills

Graduates should be able to:

• Develop solutions to real life problems and challenges associated with the ever evolving and changing nature of the digital era
• demonstrate an ability to acquire and analyze data and information, to evaluate their relevance and validity, and to synthesize a range of information in the context of new situations
• analyze alternative perspectives and options and present a considered opinion or course of action orally and/or written format
• competently complete individual and/or team projects in a professional, culturally aware and ethically responsible manner where appropriate
• critically reflect on the learning process in order to achieve continuing personal and professional development goals

Career Opportunities:

• digital marketing manager- analyze digital marketing alternative options and present documented courses of action
• digital market research manager- collect and analyze data in a digital context to comprehend marketing perspectives and deliver reports for decision making
• digital marketing strategist- propose short and long-term marketing objectives and strategies to be used by digital organizations and/or in the digital environment

Benefits include:

• Discount for early registration in the first academic year;
• International professors for courses included in the curriculum, in addition to numerous other guest courses, with free attendance for RAU students;
• Career counselling after graduation for all students interested to work in Romania
• International exchange programs available all over the world
• International activities in the campus (conferences, round tables, workshops, festivals, job fair, etc.)
• Scholarships based on academic performance are available for 10% of the students in each program

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Registration

The Master in International Economic Relations and European Union Studies (IEREUS) is offered as a Double Degree program by our School of International Business (MSc  in International Economic Relations and European Union Studies) and the University of York (MA in International Relations and European Union Studies).

Description of the Master program (basic elements):

• 2 years – full attendance, 120 ECTS
• IEREUS master – Study Guide
• Tuition Fees and Finances

This Master program offers students the knowledge and skills to critically engage with International Economic Relations, EU public policy and global governance issues. It is based on four pillars: knowledge, skills, experience, and career opportunities.

Knowledge: The IEREUS Master degree provides knowledge on International Economic Relations and European Union Studies and highlights issues of EU policies and global governance. Students become familiar with the most important current socio-economic and political issues in the region and become equipped with the necessary knowledge to deal with new global challenges.

Skills: The IEREUS Master degree offers an array of skills, including critical thinking, writing, presentation and communications skills, as well as employment skills, such as problem solving, crisis management and negotiation.

 Career Opportunities:

Students can undertake an agreed internship with a company, NGO, international organisation, local or national government authorities, as part of their degree.

In a highly volatile and ever-changing international environment where the European Union remains one of the world’s center of socio-economic and political activity, knowledge on EU and global issues has become increasingly important to both academia and industry. The program offers students the necessary knowledge and skills to critically engage with International Relations, EU public policy and global governance.

Moreover, through the internship students have the opportunity to expand their network and gain valuable work experience.

Graduates can pursue an exciting career in international organisations, NGOs, local and regional government agencies, business, consultancy, and further academic degrees (PhD).

Why choose this Master program?

• Degree from the University of York, one of the world’s top universities from UK – MA in International Relations and European Union Studies
• Degree from the Romanian-American University, the best private university from Romania – MSc in  International Economic Relations and European Union Studies
• Double Degree program that is combining academic knowledge and work experience;
• Internship with a company, NGO, international organisation, local or national government authorities;
• Enhancement of industry-related skills (political communication, negotiation skills, crisis management);
• Highly qualified staff;
• Study in an international and multicultural environment providing networking opportunities.

Benefits included:

• Discount for early registration in the first academic year;
• International professors for courses included in the curriculum, in addition to numerous other guest courses, with free attendance from RAU students;
• Career counselling after graduation for all students interested to work in Romania
• International exchange programs available all over the world
• International activities in the campus (conferences, round tables, workshops, festivals, job fair, etc.)
• Scholarships based on academic performance are available for 10% of the students in each program

Get Started Today!

Registration