Modern Campus
Impressive by size, architecture, facilities and functionality, our Campus serves as a laboratory for modeling the professional values that characterizes RAU students.
School of Management-Marketing
The School of Management-Marketing prepares specialists with strong competencies in management and marketing, capable of rapidly integrating into the business environment and performing effectively across different organizational levels, from entry-level roles to leadership positions.
The academic offering is continuously updated through direct collaboration with the business environment, ensuring constant exposure to real-world challenges and solutions. The programs combine the pragmatism of the American educational model with the tradition of Romanian higher education, within a dynamic, participatory learning system focused on students and the development of entrepreneurial thinking.
By enrolling in the School of Management-Marketing, students will:
· Develop applied competencies in management and marketing through programs closely aligned with real labor market requirements;
· Work with case studies, projects, and simulations that reflect current business challenges;
· Benefit from an interdisciplinary academic environment that integrates strategic thinking with practical skills;
· Engage directly with business professionals through events, conferences, and active faculty partnerships;
· Cultivate an entrepreneurial mindset and the ability to identify and leverage opportunities in continuously changing economic contexts.
Graduates of the School of Management-Marketing can pursue leadership and specialist roles in any type of organization, across both private and public sectors, including:
· Top Management positions in large companies and SMEs;
· General Manager and Business Operations Manager;
· Project Manager and Change Manager;
· Strategy and Operations Manager;
· Human Resources Manager;
· Procurement Manager;
· Production Manager;
· Area Service Manager;
· Investment and Process Development Manager;
· Marketing Manager and Digital Marketing Manager;
· Marketing Specialist and Digital Marketing Specialist;
· Public Relations (PR) Manager;
· Event Manager;
· Market Research Analyst;
· Advertising and Marketing Specialist;
· Lead Product Manager and Product Design Director;
· Senior Performance Manager;
· Economic Advisor in trade, marketing, and management;
· Research Assistant in management.
For me, the Romanian-American University is the place where I managed to develop the most and make friends for life. The opportunities I found here helped me to be the person I am today - Student Clubs, Internal and International Professors, the team, but also programs such as Work & Travel or Erasmus +.
If at the beginning of the first year of college I thought that the Romanian-American University was that academic environment that suited me, now I can say that I know for sure that it is so. If all educational institutions in the country were open and student-oriented as this university is, Romania would be a much better place from an educational point of view and not only.
For me, RAU has been a pioneer through the opportunities it offers to any student. My involvement as a volunteer in the Center for Romanian-Japanese Studies “Angela Hondru” and the seriousness with which I treated each course and seminar brought me the minimum experience that any employer is looking for. […]
The internship programs in the country and abroad, the Erasmus + scholarships in America, Asia or Europe, the activities organized by the Student Club, the theater club or the Japanese, Chinese and Korean courses are just some of the activities you can try during your studies.
So far, my experience with the Romanian-American University has been a special one as I have had the pleasure to be in contact with involved, patient and understanding teachers, who are dedicated to their career, people from whom I have a lot to learn. This has eased the adaptation to the transition from high school to university for my colleagues and me.
From the first days of Faculty, I felt, even online, the tradition and vision of RAU in any activity. I chose RAU because I wanted to develop and improve, hoping to carry on the name of the University.
The faculty meant for me a period of research and discovery of my passions, my strengths and weaknesses and the accumulation of experiences. These moments stay with us and become experiences that will take us further in life. […]
[…] I have a multidisciplinary education, I studied Law and Management in parallel, thus obtaining two bachelor's degrees. I am very grateful, and this would not have been possible without the support of my teachers and colleagues. RAU always offered me new opportunities, so I participated in many extracurricular activities and this gave me the opportunity to meet and work with very dear people, and those with whom I interacted had a significant impact on my evolution. RAU is more than a higher education institution, it is a University that manages to go beyond the conventional patterns.
It is said that “the first seven years of life when one is raised at home” prepare you for the first stage of life: the stage of learning and knowledge. In a similar way, I felt the study years at RAU as a preparatory period for the next stage of life: the stage of development and exploration.
I can say with all my heart that the five years spent at RAU were the most intense years of my life so far. Of course, my membership in the Students Club weighs heavily on my assertion. I lived moments that not many have the opportunity to live alongside colleagues and professors and I am grateful for the experiences, emotions, joys and feelings that I carry and keep as memories in my mind and soul. RAU helped me to overcome my limitations, to get out of the comfort zone on countless occasions, to surpass myself and to be a kinder person with those around me. […]
[…] I had the honor and joy of being a student between 2009 and 2011. In this period I attended the courses of the “Management and Marketing of the Organization” Master’s Degree Program, organized under the auspices of the School of Management-Marketing.
For me, this program meant a great change, a new vision to approach a situation because I was a Physics Engineer hence I had already graduated from The Faculty of Physics, at The University of Bucharest. When I enrolled in this study program, I was the Head of Metrology within the LAROMET Group, and the need to complete a master’s degree program in “Management and Marketing of the Organization” arose from my desire to acquire new knowledge to enhance my career prospects. […]
International master student from Ukraine
The education I’ve received and the whole experience of the international environment at the Romanian-American University prepared me for the career I have now.
General Director - Ministry of Justice, the National Trade Register
From my point of view, the Romanian-American University fit me like a glove. The freedom and openness that both teachers and the management of the University showed mattered immensely to us. […] The success of the Romanian-American University is the sum of the successes of all its graduates. This anniversary gives me the pleasant opportunity to express my gratitude to all my distinguished and wonderful teachers, who, along with the students, transmit and continue to transmit from generation to generation, the noble spirit and dedication that define this institution of science and conscience.
| Bachelor studies | Form of study | Credit no. |
| Management | FT/PT | 180 |
| Marketing | FT/PT | 180 |
| Business Studies – Marketing (in English) | FT | 180 |
| Master studies | Form of study | Credit no. |
| Strategic Company Management | FT | 120 |
| Organizational Management and Marketing | FT | 120 |
| Business Marketing | FT | 120 |
| Strategic Marketing (in English) | FT | 120 |
| Digital Marketing and Social Media (in English) | FT | 120 |
Dean: Lecturer Laura-Georgeta Bărăgan, Ph.D.
- Fields of professional competence: Fundamentals of Management, Services Management, Ecotechnologies, Commercial Management, Supply and Sales Management, Strategic Management, Management Strategies, International Economic Relations.
- Fields of management competence: improving academic structures; analyzing and improving the quality of the teaching process and study programs; ensuring the sustainability of academic study programs; strengthening and developing international relations/relations with the economic and social environment.
- Contact: [email protected]
Vice-dean: Assistant Professor Alexandru Ionescu, Ph.D.
- Fields of professional competence: International economic relations; International economy; Transports and domestic and international insurance; International logistic management.
- Fields of management competence: strengthening and developing partnerships with the socio-economic environment; increasing the visibility and prestige of the school; developing strategic partnerships with various foreign institutions; implementing measures necessary to enhance the teaching and scientific research activity.
- Contact: [email protected]
Head of department: Associate Professor Andreea Budacia, Ph.D.
- Fields of professional competence: Commercial management; Quality management; The management of supplies and sale; Promotional techniques.
- Fields of management competence: team spirit, communication, organizational competence; chair person and member in various committees, member in editorial committees of scientific publications, coordinator of research teams.
- Contact: [email protected]
The economic and social environment is constantly subject to changes triggered by the current realities which involve ongoing adjustments of employers, the human resource, managers, leaders and marketers. In this context, knowledge and innovation are essential elements of success and performance in business. Awareness of priority fields – management and marketing respectively – provides a significant competitive advantage which is essential in reaching excellence.
Through the disciplines it coordinates, the Department of Management-Marketing contributes to the improvement of the acumen and competences of Bachelor and Master graduates in order to reflect the challenges of the business environment in the current context of fierce competition, uncertainty and consumer expectations.
Main objectives:
- to develop and enhance the teaching and research activity in the two fields of activity;
- to tailor the structure of the curricula and the discipline sheets to the requirements of direct and indirect beneficiaries for the disciplines organized by the department;
- to create the appropriate organizational climate meant to encourage the teaching and research potential of the department members;
- to ensure the quality of teaching and research processes;
- to identify, support and promote modern teaching-learning methods, instruments and techniques adjusted to the current economic and social realities.
The department activities are carried out by a competent staff, consisting of professionals of domestic and international acclaim, as well as collaborators and partners from the business environment.
Fields of expertise:
- Management: Strategic management, Human resources management, The management of supplies and sale, The management of change and innovation, Production management, Ecotechnologies, Entrepreneurial management, Organizational behavior, Comparative management, Commercial management, Managerial methods and techniques, Tourist resources and destinations, Project management.
- Marketing: Marketing policies and strategies, Service marketing, Online marketing, Financial-banking marketing, Consumer behavior, Integrated marketing communication, International marketing, Market research, Communication and PR, Promotional techniques, Strategic marketing, Marketing planning, Marketing and commodity, Event marketing, Selling techniques.
School contact:
Andrei Virginia-Steliana, secretary
Email: [email protected]
Phone: +4 031.405.87.28
Location: RAU campus, building C, 3rd floor, room 303
Romanian-American University
Our aim is to offer Education and Research solutions at a high quality standard, in an intellectually stimulating internal climate for both students and faculty.
Our Advantages
Scholarships and internships in Europe, North America and Asia
Students of the Romanian-American University can benefit from international experiences within the Erasmus + program, as well as based on the over 100 bilateral agreements of the Romanian-American University.
Student’s Club
CS-URA is a team of extraordinary people, the place where the next event in the university takes shape (for you to enjoy it), and the environment in which ideas get value.
Academic counseling and partnership with employers
The university has a significant number of partnerships with employers in each of its fields of studies, in order to provide its students both internships and numerous jobs.
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