The Marketing Bachelor Program aims at the development of human resources with responsibilities in the field of marketing, thus developing, assessing, and implementing specific activities in complex business environments. The program of studies has been created so as to provide specialized knowledge and to develop pragmatic abilities in the field of segmentation, placement, and development of new successful businesses, competitive advantage identification, diversification of the product and service range, identification of market opportunities, identification of consumer demand and the development of optimal economic strategies.